Combining both HCP-led and Patient-led Vartelus options will deliver optimal results. HCPs are better informed and more confident to prescribe, and they know that patients are well supported to drive compliance and achieve better health outcomes.
For pharma this drives brand prescriptions with the resulting sales and increased market share, reduces fixed costs of large sales teams, and for the healthcare systems this reduces the losses of patient non-compliance with reduced return visits, plus additional treatments & hospitalisations because of better health outcomes.
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